| Date |
Date |
Date of data record. |
| Product_sku |
Text |
Stock Keeping Unit identifier. |
| Product_name |
Text |
Name of the product. |
| Product_revenue |
Decimal |
Revenue generated by the product. |
| Unique_purchases |
Whole Number |
Number of distinct purchase events. |
| Quantity |
Whole Number |
Total units sold. |
| Avg_price |
Decimal |
Average selling price. |
| Avg_quantity |
Decimal |
Average quantity per purchase. |
| Cart_to_detail_rate |
Decimal |
Cart additions divided by detail views. |
| Buy_to_detail_rate |
Decimal |
Purchases divided by detail views. |
| Product_detail_views |
Whole Number |
Number of product detail views. |
| Add_to_card |
Whole Number |
Number of times product was added to cart. |
| Item_views |
Whole Number |
Number of views on the item. |
| Item_checked_out |
Whole Number |
Number of checkout events. |
| source_medium |
Text |
Source and medium for traffic attribution. |
