RetailX was developed by Net Age, a leading South African performance-driven online agency, Google Premier PArtner and Meta Business Partner, to meet the growing need for a highly effective, data-centric approach to optimising Google and Meta shopping campaigns.
Recognising that many clients struggled to maintain competitive pricing while protecting their margins, RetailX evolved from a basic price comparison tool into a sophisticated product analysis solution tailored to the unique demands of e-commerce.
From Alerts To Analysis
Initially, RetailX focused on alerting clients via email whenever competitors lowered prices, helping businesses respond quickly to market changes.
However, as clients faced an overwhelming number of product alerts, and sought to avoid price wars that could erode profitability, RetailX introduced its comprehensive Product Analysis Dashboard.
This powerful tool allows businesses to make informed, strategic decisions about product promotions by evaluating key factors, including stock levels and value, product views, advertising spend, and revenue data.
This enables companies to prioritise the products that are most essential to their business objectives and ensure they remain competitively priced without sacrificing profitability.
Seamless Platform Integration
RetailX integrates seamlessly with popular platforms like Google Ads, Google Analytics, WooCommerce, Shopify, SAP, and Sage, and promises a continued commitment to building new integrations that enhance product performance analysis, and boost profitability for high-priority items.
Backed by Net Age’s 27 years of expertise in digital marketing, RetailX leverages the agency’s standing as a Google Premier Partner and Meta Business Partner, combining extensive knowledge of paid advertising with hands-on experience in the online space.
Today, RetailX is sold not only by Net Age, but also by other agencies as a valuable part of their service offerings.
Dynamic Innovation
A dynamic industry innovator, Net Age constantly seeks new ways to add value for clients and the industry at large.
From pioneering CallTracking.co.za in 2009, which tracks calls from various marketing sources, to developing MeetPAT, which provides advanced customer insights and seamless Google and Meta integrations, Net Age remains at the forefront of technology-driven marketing solutions.
Through RetailX, Net Age empowers businesses with the tools to not only monitor their competitive landscape, but to shape it, driving smart growth and sustainable profitability in today’s fast-paced digital marketplace.