Google Shopping Optimisation
Maximise Your Google Shopping Campaigns with RetailX
Google Shopping is one of the most powerful forms of online advertising, allowing you to showcase your products to potential customers precisely when they’re searching for them.
Simply upload a product feed to Google ads, and Google manages the rest, selecting which products to display based on its algorithms.
RetailX gives you even greater control over this process. Our advanced Product Analysis Dashboard allows you to take a hands-on approach to optimisation.
Use the Dashboard to analyse detailed product information, and quickly identify which products to prioritise, or remove, from your Google Shopping campaigns in just minutes.
The Product Analysis Dashboard provides clear insights into your product performance via your own website Analytics data, helping you make informed decisions to maximise profitability and ensure that your advertising budget is spent on the right products at the right time.
Shopping Campaign Benefits
Increased Revenue:
Leverage comprehensive data insights to identify and prioritise top-performing products.
Optimised Ad Spend:
Allocate budgets more effectively by targeting products with the highest potential for returns.
Enhanced Campaign Efficiency:
Streamline decision-making with a unified view, enabling faster, smarter adjustments to campaigns.
Avoid Misallocated Budget:
Stop spending ad budget on products that don’t generate revenue.
How It Works
- Upload your product information from multiple sources into the RetailX Product Analysis Dashboard, where you’ll assess your product performance.
- Assign specific labels to products based on the data, including “Priority Product,” “Remove Product,” “Most Stocked Product with High Margin”, “No Product Sales in 90 Days” etc.
- Product labels automatically sync with your Google Merchant Center, and are made available in your Google Ad Account.
- Use these labels to optimise your budget allocation when you’re setting up Google Ads campaigns. For example, you can allocate more budget to “Most Stock with High GP” products, to ensure they are prioritised in your ads.
- Once your campaign is live, all you need to do is update the labels in RetailX, and your products will be automatically optimised inside your Google Shopping campaigns.
- Take charge of your Google Shopping campaigns with RetailX and boost your return on ad spend by creating targeted campaigns for products with labels like “Most Stocked Product with High Margin.”
Google Ads Shopping – Organic Results
Your organic results on Google Shopping remain unaffected by the changes you make in RetailX. Since the labels are applied after the product feed is uploaded, your organic product listings will still appear as usual in Google Shopping search results.
Applying labels inside RetailX only impacts your Google Shopping ads, allowing you to control which products are prioritised in your ad campaigns, without altering your organic visibility. This ensures that optimising your Google Shopping ads through RetailX has no impact on how your products are displayed organically.
Facebook Catalog Sales Optimisation Results
RetailX can pass your labels through to Facebook as well, allowing you to prioritise certain products over others. When you add a label in RetailX, it automatically syncs with your Facebook Catalog, giving you the ability to control which products to highlight or remove from your campaigns.
