RetailX offers a flexible process depending on the specific features you want to use. If you’re only focusing on Shopping optimisation, some steps will be streamlined. If you’re primarily using the price comparison tool, other steps will come into play. Regardless of your choice, the process is simple and straightforward.
1 Add Your Products – Start by adding your product data from various platforms, including WordPress, Shopify, or your Google Shopping feed, among others.
2 Sync Your Google Ads and Analytics Accounts – By connecting these accounts, you can retrieve detailed insights into your product performance.
3 Upload Product Costs & Stock Data – For a deeper level of analysis, you can also upload cost pricing and stock availability to gain full oversight of your profitability.
4 Utilise Price Comparison (Optional) – If you’re leveraging the price comparison feature, you’ll add your competitors and their product pages. RetailX will automatically retrieve their pricing daily, allowing you to track and adjust your competitiveness in the market.
5 Access Your Product Analysis Dashboard – Log in to your Pricing Analysis dashboard, where you’ll find all the valuable insights gathered from the above data sources. Here, you can assess product performance at a glance.
6 Update Your Pricing – Use the insights to update your pricing and ensure your products remain competitive.
7 Optimise Your Campaign – Finally, decide which products to prioritise in your Google Shopping Ads and Facebook Catalog Sales campaigns, based on your performance and pricing data.