| Product_title |
Text |
Title of the product. |
| Offer_id |
Text |
Unique ID for the product offer. |
| Cost |
Decimal |
Cost spent on the ad or product. |
| Impressions |
Whole Number |
Number of times the ad was shown. |
| Clicks |
Whole Number |
Number of ad clicks. |
| CTR |
Decimal |
Click-through rate. |
| CPC |
Decimal |
Cost per click. |
| All_conversions |
Decimal |
Total conversions (all types). |
| All_conversions_values |
Decimal |
Value of all conversions. |
| All_conversions_rate |
Decimal |
Rate of all conversions. |
| Conversions |
Decimal |
Standard conversions. |
| Total_conversions_value |
Decimal |
Total value from conversions. |
| value_per_conversion |
Decimal |
Average value per conversion. |
| Conversion_rate |
Decimal |
Percentage of users who converted. |
| ROAS |
Decimal |
Return on Ad Spend. |
| CPM |
Decimal |
Cost per 1,000 impressions. |
| Product_status |
Text |
Status of the product (e.g., active, disapproved). |
| Issues |
Text |
Any product feed or campaign issues. |
| Date |
Date |
Date of record or performance. |
| Campaign_status |
Text |
Status of the advertising campaign. |
| Campaign_name |
Text |
Name of the ad campaign. |
